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DEADWOOD, SD – Lead-Deadwood Regional Hospital Foundation (LDRHF), Hay Creek Ranch, and the Days of ‘76 Rodeo Committee are once again teaming up for a “Tough Enough to Wear Pink” (TETWP) campaign in the Deadwood area. TETWP is a campaign to help raise awareness and funds for the fight against breast cancer.
The TETWP events kick off with the “Ride in Pink” July 10 and 11 at the Hay Creek Ranch northwest of Nemo. It will consist of trail rides, a barbecue, cowboy music, cowboy poetry, cowboy church, and an auction.
The Days of ‘76 TETWP PRCA Rodeo will take place Friday, July 30. Contestants and fans are encouraged to wear pink.
“Each year, it is amazing to see so many fans in the stands and many of the toughest contestants in the rodeo wearing pink,” said Karen Carr, Director of Fundraising at the Lead-Deadwood Regional Hospital Foundation. “The campaign allows us to have some fun and raise funds for cancer in our community. The funds will help with cancer awareness, screenings, and patient services through the Foundation. I am very proud to be a part of something so important.”
During the month of July, TETWP T-shirts will be sold at various locations in Deadwood, including the Days of ‘76 Rodeo Grounds, Lead-Deadwood Regional Hospital, Deadwood Chamber of Commerce, Lead Chamber of Commerce, Hay Creek Ranch, and Round House Liquors, as well as several Deadwood casinos. The proceeds will be used to provide cancer screenings, education, and cancer services to the residents of the Northern Hills.
Last year’s campaign raised more than $20,000 for the LDRHF. The funds were used to assist 71 Northern Hills cancer patients. It provided free PSA and other cancer tests; helped patients with medical bills; purchased mammography education materials; and purchased gas cards to help cancer patients with the cost of transportation for treatment. Funds were also donated to Family Health Education Services in Spearfish, an income-based clinic for women and children.
“Doug and Jody Lindgren of Hay Creek Ranch, the Days of ‘76 Committee, and all of the Lead and Deadwood businesses helped make last year’s campaign a success by spreading the word as well as buying and selling T-shirts,” said Carr. “We hope this year’s campaign is just as big a success as last year.”
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